Yes indeed.
It is fascinating, but it is also boring.
It’s like the most fascinating tool out there to make lackluster crap. To read these sycophant drones have lost the plot. Writing is about ideas and prose. Their definition is a word count.

It is why I have always hated the term ‘content creator’. I have a 2 year old granddaughter. She creates content in her diaper that’ll make your eyes bleed. But it of no value.

It’s just content.