"With content creation..."

See, that's the problem. Content is drivel, nothing, space holders to keep eyeballs, more of the same to quench the thirst for those who want the same.

But that is not everyone.

AI can only regurgitate so much of the same ol' same ol' before it is tired and boring.

Buzzfeed went all AI in January, and out of business in April. That is not just a coincidence.