Don Giannatti
1 min readJan 3, 2023

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Photography is different things to different people. Last year millions of images were taken of the parking lot indicator to remember where the car was parked. Millions more were snaps of record... "I'm at the mall, mom"... And billions of images made of a sunset, a restaurant, a new car... stuff that used to be forgotten, but instead becomes a memorable chunk of pixels in the phone.

I don't think they are, in the emotional/spiritual way, photographs - at least as I think of a photograph.

They are reminders, moments to share visually, and 'proof' of a sort of life moment. "I was there".

As we get older, and we do, the idea of making photographs that do not matter - to anyone - becomes a rather large stumbling block. Older photographers want to make photographs that matter, while their young counterparts are still enamored of the fact that they can do it at all.

Photography went from requiring a skillset, one that came with great cost in both money and time, to requiring nothing but the device.

It is now ubiquitous.

Like breathing.

Like speaking.

It has become harder to define where we stand in this undulating landscape of cell phones and AI scams, but it is the continuous seeking of that special image, the one that makes you want to see it again - and again - that keep us on the hunt.

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Don Giannatti
Don Giannatti

Written by Don Giannatti

Designer. Photographer. Author. Entrepreneur: Loving life at 100MPH. I love designing, making photographs and writing.

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