"...Maybe aside from that we need to be in the constant search for new and exciting photographs and try to never repeat ourselves."

Are you saying that we should not repeat ourselves?

That is not the way I see it at all.

The best photographers I have ever seen repeated what they did over and over. It was their signature.

Ritts, Lindbergh, Avedon, Moon, Demarchelier, Elgort, Watson, and more.

Distinctive. Deliberate. Contextual style on everything they did.