Is There a Perfect Camera? I know what I want.

Don Giannatti
5 min readMar 18, 2022

… and it doesn’t really exist today.

Orange truck in Williams, Arizona

I saw this article today and it tripped my imagination.

Please make a dumb car

From the article

“Today’s cars are dumb where they should be smart, and smart where they should be dumb. Enough already. Make a car that’s pretty much all dumb and watch it sell — because what automakers are giving people is so bad, they’ll pay more to have less of it.

Cars now are like budget smartphones with wheels: loaded with bloatware, unintuitive, and slow to operate. Carmakers have always struggled with user interfaces, but until recently the biggest problem we had was “too many knobs.” How I long for those days!

The proliferation of touchscreens and LCDs has made every car feel like a karaoke booth. Animations show reclaimed energy from braking, the speedometer changes color as you approach the limit, the fan speed and direction is under three menus. And besides being non-functional, these interfaces are even ugly! The type, the layouts, and animations scream “designed by committee and approved by someone who doesn’t have to use it.”

I wanna throw my hat into the ring for the same thing for cameras.

I want a good, solid, amazing, dumb digital camera.

OK, yeah, I am fine with autofocus, and stuff like aperture priority, even “P”.

Think the F5 Nikon. Whatever the F5 did with a glorious digital sensor.

Nikon F5… a killer camera for sure.

I don’t want a hundred custom functions.
I don’t want to touch the screen.
I don’t want menus stacked under menus, under menus.
I don’t want or need video.

I just want a camera.

One that makes amazing photos.

I want to set the shutter speed and the aperture.
I want to hold it to my cheek and make an exposure.

WAIT… I don’t want the bells and whistles on the new cameras to go away. I love my D750 and my 6D. I love some of the cool stuff they can do. I am certainly NOT advocating for their removal.

Girl at a lifeguard stand, Santa Cruz, California

I just want a dumb camera for making photographs the way I like to.

This was apparent to me on a recent trip where I took my D750 and my F5 on a short trip. I haven’t gotten the film and scans back but what I noticed is that I didn’t do anything different on the D750 as I did on the F5.

I composed, set shutter speed, aperture, and made images. I didn’t once touch anything on the D750 that was beyond the capabilities of the F5.

I didn’t need to touch any screens, set any custom functions, do any auto-bracketing, HDR, automatic focus stacking or review a myriad of lines and “interface stuff” on the back of the camera.

Those things are great to have when you need them.

But if you don’t need them…

Mark; Superior, Arizona

(Note: I do have a Nikon Df and, yes, it does come very close to perfect. I love it. It is my go-to camera even though I also own a full Canon system.)

I imagine the camera would be very inexpensive to build. Just the simplest of tech, a nice big screen, opulent sensor, and a lens mount. Done.

Some of you may think I am against tech.
I’m not.

Some of you may think that I am a Luddite.
I’m not

Some of you may think I have lost my mind.
Hmmm… well, that may be possible.

The flip side of the coin is my Lumix DSC Z70. It does everything a camera could do. From in-camera focus stacking to auto-bracketing to 4K video. And I LOOOOOVE it.

But that doesn’t quell my interest in a simple-to-use camera with basic controls for times when that is all I need.

I used to have a very expensive turntable. It had lots of bells and whistles. I don’t think I used any of them. Now I have a more modest turntable and I put a record on, drop the needle and listen to music.

Actually less friction than trying to find my playlist on Amazon Music.

I own an Elantra. I cannot work on that car. At all.

Bri in Monument Valley, Arizona

I used to own a 1964 Ford Bronco. I could see the ground under the hood. I could fix anything under that hood.

My Elantra doesn’t do much more than that old Bronco did. It gets me from one spot to another.

I do appreciate a lot of the tech that got us to better fuel usage, fewer emissions, better air conditioning, and such. But I also wonder if we have given a lot away for those conveniences. Talk about being at the mercy of mechanics.

Maybe it is better now and I am just feeling a need for something more real, authentic, solid, and not overly designed.

I imagine I am not the only one that would love to have a big, beautiful, dumb camera in my hand when in the field. But I am not dogmatic about it. I don’t want it in place of all the great cameras we all love — I just want them to add it to the menu.

Put a “D” on the menu for “dumb” and leave me alone to make photographs.

Ya know.

What would be your perfect camera? Let me know.

I am a photographer, designer, and photo editor. You can find me at my self-named website or at Project 52 Pro System where I teach commercial photography online. This is our tenth year teaching, and it is the most unique online class you will find anywhere.

You can find my books at Amazon, and I have taught two classes at creativeLIVE.

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Don Giannatti
Don Giannatti

Written by Don Giannatti

Designer. Photographer. Author. Entrepreneur: Loving life at 100MPH. I love designing, making photographs and writing.

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