Don Giannatti
1 min readJan 31, 2022

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First of all, deep apology.

This is only the first line of my response.

What is below was left off. This response sounds snarky out of context. I did not mean to come off that way. Below is what is missing.

Content marketing is the ONLY marketing that is viable. Ads don't work unless they are somehow mixed with content. Email marketing is only effective if there is content that keeps the reader informed or entertained. SEO marketing is not really content marketing since you can develop a terrific SEO paragraph lacking in any substantial interest - and lose the reader.

If you had said "Bad Content Marketing is Dead" I would have agreed wholeheartedly.

Medium is a place for content marketers. And so much of it is perversely bad, terrible, and - worse yet - boring AF.

"I made $400 on Fiverr" - only to read about some gig leading me to purchase their "Get rich on Fiverr" course.

"10 ways you are doing this wrong" articles about nothing, or simple regurgitating crap they read the day before on Yahoo.

"Write 10 blog posts a day with AI" without mentioning that they will be sucky posts devoid of character, engagement, and be so transparently bullshit that they will lose readers. (Followed by the course pitch... bah.)

THAT CRAP IS DEAD.

Again... my apologies for a seemingly snarky comment.

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Don Giannatti
Don Giannatti

Written by Don Giannatti

Designer. Photographer. Author. Entrepreneur: Loving life at 100MPH. I love designing, making photographs and writing.

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